Voice of Design

Three Toyota designers come together and discover for the first time at CeMAT fair the finished products that they created: the BT Movit, BT Levio and Toyota Tonero.

Designers

Meet our Designers

Tadayuki Yakushi

Manager, TICO Design Office

  • The model he is most proud to have designed:
    Toyota Traigo48
  • Personal achievements in design:
    I hold the world record for “Fastest compressed air powered car”
  • Design awards he received:
    • iF design award 2009, 2015
    • German design award special mention 2015
    • Good design award (Japan) 2002, 2005, 2012
  • School/education:
    Musashino Art Univ., Tokyo, Japan
  • What inspires him:
    Always think from a different angle.
  • Design philosophy:
    Think like the user, make the concept and bring it to life.
  • Lives in:
    Aichi, Japan

Magnus Oliveira Andersson

Head of Design, TMHE Design Center

  • The model he is most proud to have designed:
    BT Levio, BT Optio
  • Other design achievements:
    Construction machines, boats, furniture, electronic devices, etc.
  • Design awards he received:
    • iF design award 2009, GOLD 2012, 2014, 2015
    • Red dot award 2015
    • German design award 2016
    • Good design award (Japan) 2015
  • School/education:
    M.F.A Industrial Design from HDK – School of Design and Crafts, Univ. of Gothenburg, Sweden
  • What inspires him:
    Everything can be inspiring; it all depends on how you look at the world.
  • Design philosophy:
    Simplicity
  • Lives in:
    Linköping, Sweden

Gregory Smiley

Industrial design Manager, TMH North America

  • The model he is most proud to have designed:
    Toyota 8BNC, 8BRU
  • Other design achievements:
    Experimental aircraft and watercraft, laptop, PCs and consumer electronics
  • School/education:
    B.S. Industrial Design from the University of Bridgeport CT, USA
  • What inspires him:
    Nature and the natural systems, invention and innovation
  • Design philosophy:
    An advanced, quality appearance enhances the brand and showcases technological achievement. Often, there’s huge thought and effort behind the design solution that looks the simplest and easiest to use.
  • Lives in:
    Greene NY, USA