Toyota Material Handling meets Street Art in Milano
During Milan Design Week 2024, Toyota Material Handling joined forces with Italian street artist Bensone to create something truly special. Bensone turned Toyota's material handling equipment into colorful, moving artworks. This collaboration showed how industrial machines can also be fun and artistic. The event caught the attention of both design lovers and the general public, making a big impression at Milan Design Week as a place where creativity and practicality meet.
During his 2 day artistic residence at the Toyota Material Handling Europe Design Center exhibition, the artist Ennio Sitta, in art: Bensone, has proceeded to decorate 2 used Toyota Hand Pallet Trucks, that have been sourced from the market and repainted for the occasion, acquiring a new life as artworks. Ennio’s free style doodle art focused on the themes brought forth by our Toyota values, the visions for the future and the way we do things.