Everything we do at the Toyota Material Design Center we do with our customers in mind. Only when our products and services help them do their job in a better way, have we done ours. At the heart of Toyota’s design process are the twin concepts of innovation and simplicity.

What makes a designer tick? Here’s a series of interviews with our transportation designers. They discuss how they’ve gone about solving problems that at first glance looked insoluble. And why the first sketches of a forklift made you think of Star Wars. They also say that if you don’t know or understand the driver of the vehicle you’re designing, you’re not doing a good job.

Inspiration, innovation and the future. Follow the members of our international design teams as they come up with new solutions to new problems. And how they do it.